Distilling content management

Hi folks-
Sometimes people challenge me to talk about content management in very simple terms. I rarely succeed.
But in the interest of parsimony, I'd like to argue that it's possible to encapsulate the entire content management domain into two broad
areas: process and information.
Formal content management efforts look to analyze processes and information, then change them, then manage them, then (ideally) measure them, then change them some more. Rinse and repeat.
Of course, this all happens in a business context, towards a business goal, but I have never seen a successful content management regime that
didn't pay close attention to both processes and information.
There is of course a lot to say about information management and the pervasive difficulty of process change with real humans. But from a technology perspective, I'd like to linger on the process side. Seems to me the heavyweight BPM tool industry is ill-suited to the lighterweight process management / measurement needs of most content technology initiatives, but ECM/WCM tools seem quite lacking in that regard as well. I think -- or hope? -- we will start to see simulation tools in particular emerge in the content management space over the next couple of years.
What do you think? Is this oversimplified?
[ Disclosure: we are undertaking a certificate training program in both areas. (http://www.cmswatch.com/Training/) ]
Cheers,
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Tony Byrne Silver Spring, MD USA
Founder, CMS Watch V: +1 301 585 7004
Technology Evaluation Reports
http://www.cmswatch.com/Reports/