personlisation article

member1
Posts: 1
Joined: 2007-11-06

Hi all, Just thought you might be interested in two articles that we've just published regarding personlisation:

* Do staff make use of personalisation features? http://www.steptwo.com.au/papers/kmc_personalisation/index.html This article discusses the results of a worldwide survey conducted to gauge what extent personalisation is being used in intranets and portals.

* Personalisation vs segmentation http://www.steptwo.com.au/papers/cmb_personalisation/index.html This briefing draws a clear line between two separate functionalities: personalisation and segmentation. I look forward to hearing everyone's thoughts...

 

Cheers, James --

------------------------- James Robertson, Managing Director Step Two Designs Email: jamesr@steptwo.com.au Web: www.steptwo.com.au Phone: +61 2 9319 7901

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